THE ORIGINAL INSTAGRAMMABLE MOMENT

TONIGHT JOSEPHINE, LIVERPOOL

COCKTAIL BAR

PROJECT COST : 1M

PROJECT TIMELINE : 12-16 WEEKS

Brief

Create a bold, feminine-led nightlife concept that stands out within a competitive bar scene.

Approach

A maximalist design approach using colour, pattern and layered styling to create an unapologetically expressive environment. Every element was designed to feel playful, immersive and high-energy.

Outcome

A highly recognisable venue with strong social media appeal, designed to attract group bookings and repeat visits.

Colorful lounge with green booths, high tables, and pink menus, illuminated by green and purple lighting.
Pink storefront for a bar called 'Tonight Josephine' with plants inside, pink signboard, and sidewalk signboard advertising happy hour, on a city street with pedestrians and neighboring buildings.
Colorful, neon-lit bar or lounge with high tables, barstools, and booths, featuring vibrant pink, green, and purple lighting.
Colorful neon-lit interior of a restaurant or bar with seating, tables, and a pink wall with neon sign that says "THIS AIN'T MY FIRST RODEO."
A round table with a pink menu and red candle holder, surrounded by white cushioned booths, in a modern, neon-lit restaurant with pink and neon signage reflected in the mirror.